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What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider's Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency Relationships
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Bibliographic Detail
Publisher
Lifestyles Press
Publication date
May 3, 2016
Pages
88
Binding
Paperback
ISBN-13
9780993543128
ISBN-10
099354312X
Dimensions
0.19 by 5 by 8 in.
Weight
0.20 lbs.
Original list price
$18.97
Amazon.com says people who bought this book also bought:
The Art of Client Service | The Art of the Pitch | Clients for Life | Mastering Account Management | The Practical Pocket Guide to Account Planning | The Trusted Advisor | All for One
The Art of Client Service | The Art of the Pitch | Clients for Life | Mastering Account Management | The Practical Pocket Guide to Account Planning | The Trusted Advisor | All for One
Summaries and Reviews
Amazon.com description: Product Description: What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider's guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider's guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- The 5 essential behaviours to take your client/agency relationships from good to great.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider's guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
- The 5 essential behaviours to take your client/agency relationships from good to great.
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