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Behavioral Economics for Business - 2nd edition: How the insights of behavioral economics can transform your business
By
Peter Burow
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Bibliographic Detail
Publisher
Peter Burow
Publication date
February 23, 2016
Pages
150
Binding
Paperback
ISBN-13
9780992513566
ISBN-10
0992513561
Dimensions
0.34 by 5.25 by 8 in.
Weight
0.41 lbs.
Original list price
$12.95
Amazon.com says people who bought this book also bought:
Behavioural Economics: A Very Short Introduction (Very Short Introductions) | Payoff | The (Honest) Truth About Dishonesty | Misbehaving | Nudge | Predictably Irrational | The Foundations of Behavioral Economic Analysis
Behavioural Economics: A Very Short Introduction (Very Short Introductions) | Payoff | The (Honest) Truth About Dishonesty | Misbehaving | Nudge | Predictably Irrational | The Foundations of Behavioral Economic Analysis
Summaries and Reviews
Amazon.com description: Product Description: Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioral economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other’s decision-making. From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organization.
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