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Dear Preston Doing Business With Our Hearts: A Practical and Friendly Guide to Running Your Own Creative Service Business
By Lutz (contributor) and Preston Bailey

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Bibliographic Detail
Publisher Greenleaf Book Group Llc
Publication date January 29, 2013
Pages 175
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780988314009
ISBN-10 0988314002
Dimensions 1 by 6 by 9 in.
Weight 0.90 lbs.
Original list price $23.00
Summaries and Reviews description: Product Description: A creative's guide to doing business with heart.

When you run a creative service business, you face a unique set of challenges. Typically you're passionate about what you do, but you probably struggle with problems common to many creative professionals: How do I balance my talent and ideas with the demands of the client? How do I make a living with my art? What can I do to keep clients from going with my dirt-cheap competitor?

Preston Bailey, one of the country's top event designers and a leading figure in his industry, answers these and many more in Dear Preston. In an engaging advice-column format, he offers his guidance on the questions he is asked most frequently. Preston skyrocketed to success by running his business from the heart--specifically, relying on his empathy, generosity, and trust--and here he shares that philosophy with other creative service professionals, showing how they can use it to delight customers, maintain profits, and stay true to themselves as artists.

Peppered with stories from Preston's fabulous, celebrity-sprinkled career, Dear Preston is infused with warmth, enthusiasm, and rich experience. Whether you're deep into your career or still just dabbling, you'll be enriched and inspired by this heart-driven approach to selling your talent and ideas.

Book cover for 9780988314009 Book cover for 9781608323906
from Greenleaf Book Group Llc (January 29, 2013)
9781608323906 | details & prices | 220 pages | List price $23.00
The price comparison is for this edition
With Lutz (other contributor) | from Greenleaf Book Group Llc (January 29, 2013); titled "Dear Preston Doing Business With Our Hearts: A Practical and Friendly Guide to Running Your Own Creative Service Business"
9780988314009 | details & prices | 175 pages | 6.00 × 9.00 × 1.00 in. | 0.90 lbs | List price $23.00
About: A creative's guide to doing business with heart.

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