Amazon.com description: Product Description: THE NEW ROCKSTAR PHILOSOPHY a guerrilla blueprint for digitally conscious artists Festival organizers, band managers, musicians, digital devotees and coauthors Matt Voyno and Roshan Hoover bring their award winning e-book The New Rockstar Philosophy to paper book format for distribution across North America. Hailed by indie musician-composer Michael Franti as an outstanding guide for the Internet-era D.I.Y. musician who wants to thrive in today s post-major label music industry, the updated guide promises to be a guerrilla blueprint for digitally conscious artists. From budding musician to road tested journeyman; from songwriter to band leader to publicist to producer--all will get value from the straight talk on how to build your brand from the ground up in the digital age. Readers and buyers of this book: Musicians at all levels (emerging, mid-career and veterans), music instructors high school music students considering a music career, parents/friends of music students/musicians. Music industry (producers, engineers, coaches/teachers, agents, publicists).