Authors Doyle, Dreher, and Saunders share wisdom gleaned from a combined forty-five years in the industry, including concepts that lead to an exponential improvement in business outcomes.

The key to their approach is its three-part structure:
- In the Mindset section of the book, you will be advised of practices and philosophies to help you develop a successful business.
- Next, the Metrics section will lay out the critical step-by-step analysis key to determining where you are, where you want to be, and how to construct a specific plan to get there.
- Finally, the Methods section will walk you through a number of proven strategies for marketing your real estate business, developing your referral networks, and establishing practices that you can take to the bank.

Along the way, you'll get stories of the authors' own experiences, innovative ways to overcome obstacles, an assessment of the latest technology, and new ideas and simple twists to make what you're already doing more effective.