search for books and compare prices
cover image
The Hidden Persuaders
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Ig Pub
Publication date July 7, 2007
Pages 240
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780978843106
ISBN-10 097884310X
Dimensions 0.50 by 5.50 by 8.25 in.
Weight 0.58 lbs.
Original list price $16.95
Amazon.com says people who bought this book also bought:
The Status Seekers | The Social Organism | Propaganda | The Waste Makers | Spreadable Media | The Naked Society | The Lonely Crowd
Summaries and Reviews
Amazon.com description: Product Description:

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.



Editions
Paperback
Book cover for 9780978843106
 
The price comparison is for this edition
With Mark Crispin Miller (other contributor) | from Ig Pub (July 7, 2007)
9780978843106 | details & prices | 240 pages | 5.50 × 8.25 × 0.50 in. | 0.58 lbs | List price $16.95
About: "One of the best books around for demystifying the deliberately mysterious arts of advertising.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.