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By
Victor Cheng
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Bibliographic Detail
Publisher
Innovation Pr
Publication date
March 30, 2008
Pages
180
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780976462477
ISBN-10
0976462478
Original list price
$16.95
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Summaries and Reviews
Amazon.com description: Product Description: Studies show that the average person sees 3,000 ads a day. Truth is, they ignore these ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and brochures. Customers want to make well-informed buying decisions, but they're overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless assets. CEOs and marketing executives must transform their company's image, becoming the industry experts that customers notice and seek out. Traditional sales materials can't create this perception-but publishing a book can. You must publish first, teach second, and sell third. It's the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that's the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. Bookmercial Marketing shows you how.
Editions
Paperback
The price comparison is for this edition
from Innovation Pr (March 30, 2008)
9780976462477 | details & prices | 180 pages | List price $16.95
About: Studies show that the average person sees 3,000 ads a day.
About: Studies show that the average person sees 3,000 ads a day.
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