Amazon.com description: Product Description: This hands-on guidebook offers a wealth of practical information that will help you create a successful marketing plan, whatever the size or degree of complexity of your healthcare organization. Learn how to perform a market audit, use market audit results to determine a market position and formulate market strategies, develop quantifiable marketing objectives, and create a marketing action plan. A combination of practical and strategic advice, this book features dozens of examples to illustrate the process step-by-step while the concise narrative helps marketers sort through the strategic factors that are unique to their organizations.