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Dirty Little Secrets: Why Buyers Can't Buy and Sellers Can't Sell, and What You Can Do About It!
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Bibliographic Detail
Publisher Createspace Independent Pub
Publication date September 28, 2009
Pages 272
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780964355392
ISBN-10 0964355396
Dimensions 0.75 by 6 by 8.75 in.
Weight 1 lbs.
Availability§ Apply Direct
Original list price $18.99
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Sellers often don’t close all of the sales they deserve to close. Why? The sales model itself fails to address the off-line issues buyers must manage before making a buying decision. Dirty Little Secrets takes the reader behind the scenes to understand how buyers buy, and offers tools to help them. Dirty Little Secrets exposes the problems with sales that have resulted in over 90% failure rates, and offers front-end decision facilitation tools to mitigate the failures. Until now, sales books have focused on helping buyers through the solution-placement end of the buying decision. No other book takes the seller through the behind-the-scenes issues that buyers must address before they get buy-in for a solution. This is not a sales book, but a sophisticated examination of systems, change, and decision making to help sellers close more, find more prospects, and greatly minimize the sales cycle. This book is essential for any serious student of sales. Do you want to sell? Or have someone buy?

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Paperback
Book cover for 9780964355392
 
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With Sharon Drew Morgen | from Createspace Independent Pub (September 28, 2009)
9780964355392 | details & prices | 272 pages | 6.00 × 8.75 × 0.75 in. | 1.00 lbs | List price $18.99
About: Sellers often don’t close all of the sales they deserve to close.

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