Amazon.com description: Product Description: This book is all about developing web content mashups using the popular Yahoo! Pipes web-based development environment. The case studies demonstrate a range of practical, innovative uses for Yahoo! Pipes mashups in scenarios such as Affiliate Marketing, Selling Online, Price Comparison, Stock Trading, Mapping, and Integrating Other Mashup Technologies. The example solutions demonstrate not-so-obvious Yahoo! Pipes features and techniques including: * Processing RSS, CSV, and JSON formats. * Embedding Pipes Results in Web Pages. * Invoking Sub Pipes and Pipe URLs. * Rendering Results as Maps and Lists. * HTML (Screen) Scraping.