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The Other Kind of Funnies: Comics in Technical Communication
By Han Yu
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Bibliographic Detail
Publisher Baywood Pub Co
Publication date October 1, 2015
Pages 275
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780895038395
ISBN-10 0895038390
Dimensions 0.75 by 6 by 9 in.
Weight 1.20 lbs.
Original list price $67.95
Summaries and Reviews
Amazon.com description: Product Description: The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness). The first of its kind, this book demonstrates the exciting possibilities of using comics in technical communication. It defines comics as a medium and art form that includes cartoons, comic strips, comic books, and graphic novels; provides conceptual and historical backgrounds on comics; and discusses the appeals and challenges of using comics-style technical communication. More specifically, it examines comics-style instructions, educational materials, health/risk communication, and political/propaganda communication.  The author argues that comics-style technical communication encourages reader participation, produces covert persuasion, facilitates intercultural communication, benefits underprivileged audiences such as children and readers of lower literacy, and challenges the positivist view of technical communication. An abundance of comics-style technical communication examples, carefully selected from across cultures and times, demonstrates the argument. While the book proposes that comics can create user-friendly, visually oriented, engaging, and socially responsible technical communication, it is also quick to acknowledge the limitations and challenges of comics-style technical communication and provides heuristics on how to cope with them. The Other Kind of Funnies is unique in its interdisciplinary approach. It focuses on technical communication but speaks to design, cultural and intercultural studies, historical studies, and to some extent, education, politics, and art.

Editions
Hardcover
Book cover for 9780895038395
 
The price comparison is for this edition
from Baywood Pub Co (October 1, 2015)
9780895038395 | details & prices | 275 pages | 6.00 × 9.00 × 0.75 in. | 1.20 lbs | List price $67.95
About: The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness).
Paperback
Book cover for 9780895038401
 
from Baywood Pub Co (October 1, 2015)
9780895038401 | details & prices | 275 pages | 6.25 × 9.25 × 0.50 in. | 0.90 lbs | List price $49.95
About: The Other Kind of Funnies refutes the mainstream American cultural assumption that comics have little to do with technical communication-that the former are entertaining (in a low-brow sense) and juvenile, whereas the latter is practical and serious (to the point of stuffiness).

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