search for books and compare prices
cover image
American Consumer Society, 1865-2005: From Hearth to HDTV
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Blackwell Pub
Publication date January 1, 2009
Pages 330
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780882952642
ISBN-10 0882952641
Dimensions 0.75 by 5.25 by 7.75 in.
Weight 0.92 lbs.
Original list price $29.95
Summaries and Reviews
Amazon.com description: Product Description:

This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few.

Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture—one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they’ll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit web sites at any place, any time. Victorian mothers just wouldn’t understand.

Using materials and techniques from business history, art history, anthropology, sociology, material culture, and good story-telling, this lavishly illustrated and highly thoughtful narrative offers a compelling re-interpretation of American culture through the lens of consumerism, making it perfect for use not only as supplementary reading in the U.S. survey, but also for a variety of courses in Business, Culture, Economics, Marketing, and Fashion and Design history.



Editions
Paperback
Book cover for 9780882952642
 
The price comparison is for this edition
from Blackwell Pub (January 1, 2009)
9780882952642 | details & prices | 330 pages | 5.25 × 7.75 × 0.75 in. | 0.92 lbs | List price $29.95
About: This startlingly original and highly readable volume adds a new richness and depth to an element of U.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.