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Music Marketing: Press, Promotion, Distribution, and Retail
By Jonathan Feist (editor) and Mike King
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Bibliographic Detail
Publisher Berklee Pr Pubns
Publication date August 1, 2009
Pages 211
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780876390986
ISBN-10 087639098X
Dimensions 0.75 by 6 by 9 in.
Weight 0.80 lbs.
Original list price $24.99
Summaries and Reviews description: Product Description: (Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Book cover for 9780876390986
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With Jonathan Feist (other contributor) | from Berklee Pr Pubns (August 1, 2009)
9780876390986 | details & prices | 211 pages | 6.00 × 9.00 × 0.75 in. | 0.80 lbs | List price $24.99
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