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The Essence of Marketing
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Bibliographic Detail
Publisher Jain Pub Co
Publication date January 30, 2006
Pages 205
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780875730905
ISBN-10 0875730906
Dimensions 0.50 by 5.25 by 8.25 in.
Weight 0.70 lbs.
Original list price $25.00
Summaries and Reviews
Amazon.com description: Product Description: The Essence of Marketing presents an easy-to-understand perspective of what marketing is--and what it is not--in the real world. Dr. Bob Kimball starts where theory ends, and illustrates how old-time theories and practices have been turned on their ear by innovative professionals who understand how to reach their target market and build the consumer franchise. Seasoned marketing professionals and small business entrepreneurs alike will discover action-packed ideas to help them more successfully market their products and services, building a successful marketing strategy on the foundation of implementation and execution.

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Paperback
Book cover for 9780875730905
 
The price comparison is for this edition
from Jain Pub Co (January 30, 2006)
9780875730905 | details & prices | 205 pages | 5.25 × 8.25 × 0.50 in. | 0.70 lbs | List price $25.00
About: The Essence of Marketing presents an easy-to-understand perspective of what marketing is--and what it is not--in the real world.

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