search for books and compare prices
Price
Store
Arrives
Preparing
Shipping
Jump quickly to results on these stores:
The price is the lowest for any condition, which may be new or used; other conditions may also be available.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Human Kinetics
Publication date
March 1, 1993
Pages
295
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780873224499
ISBN-10
0873224493
Dimensions
1 by 7.75 by 9.75 in.
Weight
1.90 lbs.
Availability§
Out of Print
Original list price
$44.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Superfans: Into the Heart of Obsessive Sports Fandom | Introduction to Sport Law | Understanding Sport Organizations | Sport Public Relations | Research Methods in Physical Activity | Internships in Sport Management | Sport Public Relations
Superfans: Into the Heart of Obsessive Sports Fandom | Introduction to Sport Law | Understanding Sport Organizations | Sport Public Relations | Research Methods in Physical Activity | Internships in Sport Management | Sport Public Relations
Summaries and Reviews
Amazon.com description: Product Description: For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. "Sport Marketing" covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport. This upper undergraduate and graduate text provides a solid foundation of theory and principles for students seeking sport management positions. Teachers and students will appreciate the objectives, activities, and references included in each chapter. Plus, the user-friendly text reinforces the marketing principles with real-life applications for all segments of the sport industry, such as professional, student sport, amateur, and sport and recreational facilities, including clubs, resorts, camps, and service organizations. In the first chapters, the book provides an overview of the reasons and foundations for sport marketing as well as important theoretical and research issues all marketers confront when they begin forming their strategies. Readers will gain insights into who the sport consumer is, why market segmentation is essential to successful marketing, and how to establish and a base. Next, the authors explore the nuts and bolts of marketing. They provide detailed explanations and applications of the five P's of sport marketing, including product, price, promotion (with a separate chapter on promotional licensing), place, and public relations. The authors also show how these different elements of the marketing mix interact, describe the various positions within the marketing organization, and provide principles for controlling the sport marketing mix.
Editions
Hardcover
With William Anthony Sutton |
3 edition from Human Kinetics (March 19, 2007)
9780736060523 | details & prices | 539 pages | 8.75 × 11.00 × 1.50 in. | 3.85 lbs | List price $89.00
With William Anthony Sutton |
2 sub edition from Human Kinetics (December 1, 1999)
9780880118774 | details & prices | 441 pages | 8.75 × 11.25 × 1.25 in. | 3.35 lbs | List price $65.00
The price comparison is for this edition
With William A. Sutton |
from Human Kinetics (March 1, 1993)
9780873224499 | details & prices | 295 pages | 7.75 × 9.75 × 1.00 in. | 1.90 lbs | List price $44.00
About: For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text.
About: For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text.
Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.