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The core emphasis of this book is on how cultural differences affect companiesâ return on investment. It aims to provide an examination of where western companies have had difficulties in doing business with the Chinese: a significant barrier has been effective communication with Chinese counterparts. This major impediment is caused by not understanding the cultural differences between the Chinese and western business cultures. This book offers the solution to this problem. With extensive experience in Western-Chinese business relationships, Dr Mona Chung highlights the importance of bicultural negotiators.
About: Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese.
About: The core emphasis of this book is on how cultural differences affect companiesâ return on investment.
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