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How to Do Critical Discourse Analysis: A Multimodal Introduction
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Bibliographic Detail
Publisher Sage Pubns Ltd
Publication date April 5, 2012
Pages 236
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780857028914
ISBN-10 085702891X
Dimensions 0.75 by 6.75 by 9.75 in.
Weight 1.20 lbs.
Published in Great Britain
Original list price $118.00
Summaries and Reviews
Amazon.com description: Product Description: Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

Editions
Hardcover
Book cover for 9780857028914
 
The price comparison is for this edition
With David MacHin | from Sage Pubns Ltd (April 5, 2012)
9780857028914 | details & prices | 236 pages | 6.75 × 9.75 × 0.75 in. | 1.20 lbs | List price $118.00
About: Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos.
Paperback
Book cover for 9780857028921
 
With David MacHin | from Sage Pubns Ltd (April 5, 2012)
9780857028921 | details & prices | 236 pages | 6.75 × 9.50 × 0.75 in. | 0.92 lbs | List price $51.00

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