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Essentials of Media Planning: A Marketing Viewpoint
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Bibliographic Detail
Publisher
Ntc Pub Group
Publication date
March 1, 1994
Pages
153
Binding
Paperback
Edition
3 reprint
Book category
Adult Non-Fiction
ISBN-13
9780844235233
ISBN-10
0844235237
Dimensions
0.50 by 7.25 by 10.25 in.
Weight
0.85 lbs.
Availability§
Out of Print
Original list price
$17.95
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
3 edition from Ntc Pub Group (March 1, 1993)
9780844235226 | details & prices | 7.50 × 10.50 × 0.75 in. | 1.40 lbs | List price $29.95
About: In six concise, highly readable chapters, "Essentials of Media Planning" explains the key elements behind every successful media program.
About: In six concise, highly readable chapters, "Essentials of Media Planning" explains the key elements behind every successful media program.
Paperback
The price comparison is for this edition
3 reprint edition from Ntc Pub Group (March 1, 1994)
9780844235233 | details & prices | 153 pages | 7.25 × 10.25 × 0.50 in. | 0.85 lbs | List price $17.95
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