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Madison Avenue in Asia: Politics and Transnational Advertising
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Bibliographic Detail
Publisher Fairleigh Dickinson Univ Pr
Publication date January 1, 1984
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780838631010
ISBN-10 0838631010
Dimensions 1.50 by 6.75 by 9.75 in.
Weight 1.40 lbs.
Availability§ Out of Print
Original list price $45.00
Other format details university press
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.

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Hardcover
Book cover for 9780838631010
 
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from Fairleigh Dickinson Univ Pr (January 1, 1984)
9780838631010 | details & prices | 6.75 × 9.75 × 1.50 in. | 1.40 lbs | List price $45.00
About: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia.

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