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Is Military Advertising Effective?: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
By
James N. Dertouzos and
Steven Garber
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Bibliographic Detail
Publisher
Rand Corp
Publication date
June 3, 2003
Pages
114
Book category
Adult Non-Fiction
ISBN-13
9780833035981
ISBN-10
0833035983
Original list price
$9.95
Summaries and Reviews
Editions
Paperback
from Rand Corp (March 1, 2004)
9780833033413 | details & prices | 5.75 × 8.50 × 0.25 in. | 0.35 lbs | List price $20.00
Miscellaneous
The price comparison is for this edition
from Rand Corp (June 3, 2003)
9780833035981 | details & prices | 114 pages | List price $9.95
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