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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
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Bibliographic Detail
Publisher
Amacom Books
Publication date
September 26, 2006
Pages
235
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780814473900
ISBN-10
0814473903
Dimensions
0.75 by 6.25 by 9.25 in.
Weight
1.32 lbs.
Availability§
Out of Print
Original list price
$24.00
§As reported by publisher
Amazon.com says people who bought this book also bought:
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions | The Spirituality of Age | The No B.S. Guide to Marketing to Leading Edge Boomers & Seniors | Ageless Marketing | Marketing to Women | Primetime Women
Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions | The Spirituality of Age | The No B.S. Guide to Marketing to Leading Edge Boomers & Seniors | Ageless Marketing | Marketing to Women | Primetime Women
Summaries and Reviews
Amazon.com description: Product Description: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more
Editions
Hardcover
The price comparison is for this edition
from Amacom Books (September 26, 2006)
9780814473900 | details & prices | 235 pages | 6.25 × 9.25 × 0.75 in. | 1.32 lbs | List price $24.00
About: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women.
About: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women.
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