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THE BEHAVIORAL ADVANTAGE: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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Bibliographic Detail
Publisher Amacom Books
Publication date May 12, 2004
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780814472255
ISBN-10 0814472257
Dimensions 1.25 by 6.25 by 9.25 in.
Weight 1.30 lbs.
Availability§ Out of Print
Original list price $27.95
§As reported by publisher says people who bought this book also bought:
Powerful Proposals | Winning Behavior
Summaries and Reviews description: Product Description: The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games.

Book cover for 9780814472255
The price comparison is for this edition
from Amacom Books (May 12, 2004)
9780814472255 | details & prices | 6.25 × 9.25 × 1.25 in. | 1.30 lbs | List price $27.95
About: The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors.
Book cover for 9780814416709
With Terry R. Bacon, Ph. D. | from Gardners Books (May 12, 2004)
9780814416709 | details & prices | 320 pages | List price $26.20
About: In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ""behavioral differentiation"" -- going beyond superior products and dependable service to connect with customers at every touchpoint.

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