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THE BEHAVIORAL ADVANTAGE: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
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Bibliographic Detail
Publisher Amacom Books
Publication date May 12, 2004
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780814472255
ISBN-10 0814472257
Dimensions 1.25 by 6.25 by 9.25 in.
Weight 1.30 lbs.
Availability§ Out of Print
Original list price $27.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Powerful Proposals | Winning Behavior
Summaries and Reviews
Amazon.com description: Product Description: The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop: a carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities; a smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors; and a confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games.

Editions
Hardcover
Book cover for 9780814472255
 
The price comparison is for this edition
from Amacom Books (May 12, 2004)
9780814472255 | details & prices | 6.25 × 9.25 × 1.25 in. | 1.30 lbs | List price $27.95
About: The "Behavioral Advantage" reveals the secrets behind what is essentially a chess game with competitors.
Paperback
Book cover for 9780814416709
 
With Terry R. Bacon, Ph. D. | from Gardners Books (May 12, 2004)
9780814416709 | details & prices | 320 pages | List price $26.20
About: In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ""behavioral differentiation"" -- going beyond superior products and dependable service to connect with customers at every touchpoint.

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