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Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels
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Bibliographic Detail
Publisher Amacom Books
Publication date December 10, 2003
Pages 256
Binding Hardcover
Edition 7
Book category Adult Non-Fiction
ISBN-13 9780814472156
ISBN-10 081447215X
Dimensions 0.75 by 6.50 by 10.25 in.
Weight 1.15 lbs.
Availability§ Out of Print
Original list price $29.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: "For more than two decades, Consultative Selling(TM) has enabled sales professionals around the world to achieve unprecedented success by helping their clients make more profitable business decisions. The Seventh Edition gives you the tools to continue bringing superior results to 21st Century organizations--and take your own career to a new level.

Packed with strategic sales techniques, a step-by-step implementation guide, and case studies of companies--including IBM, Hewlett-Packard, American Airlines, and Motorola--Consultative Selling(TM) shows you how to develop long-term, continuing relationships with customer operating buyers, instead of just vending to purchasers. By selling improved customer profits, rather than products or services, you'll be a driving force in making your clients more competitive.

New and updated topics include e-commerce, selling to outsourcers, strategies for providing reassurance to customers--even in an uncertain economic climate--and more. In addition to offering new and advanced selling strategies, Consultative Selling(TM) still gives you Mack Hanan's proven techniques to help you:

Close major sales fast by avoiding traditional price negotiation

Maintain high customer satisfaction by generating greater returns on their investments

Control the costs of sales by condensing the selling cycle

Identify key information sources for lead targeting

Coordinate with value-added resellers who are key players in your go-to-market strategy (so you can present a united front to customers)

Beat out the lower-price bidders who traditionally make the sales to not-for-profits and government agencies

Apply consultative selling techniques to any product or service, in any industry--and calculate the value added by your consultative approach

Offering the same great features that have accelerated sales professionals' careers since its original publication, this brand new edition of Consultative Selling gives you the tools you'll need to truly maximize your success.

Over 100,000 copies sold!

Sales expert Mack Hanan has shown tens of thousands of salespeople how to boost their profits by repositioning themselves as consultants out to help their clients' businesses grow. Consultative Selling (TM) gives readers the tools to partner with customers rather than just vending to purchasers, maintaining high customer satisfaction, even while under pressure to make quota each quarter.

Providing a highly specific and consistently successful approach to sales, this revised edition is packed with new, more advanced strategies and techniques for applying consultative selling, including:

* outsourcing * Internet sales * gainsharing as an alternative to price * value-added reselling * cost-control purchasing * and more

The book still includes the same great features that have made it a steady seller for over two decades -- from a step-by-step implementation guide to case histories of methods and results in multiple industries. Packed with strategic sales tools, Consultative Selling(TM) is still a one-of-a-kind way for sales pros to maximize profits while helping their customers take their businesses to new levels."



Editions
Hardcover
Book cover for 9780814405031 Book cover for 9780814450130 Book cover for 9780814472156
 
8 edition from Amacom Books (March 15, 2011)
9780814416174 | details & prices | 232 pages | 6.00 × 9.50 × 1.25 in. | 1.15 lbs | List price $29.95
The price comparison is for this edition
7 edition from Amacom Books (December 10, 2003)
9780814472156 | details & prices | 256 pages | 6.50 × 10.25 × 0.75 in. | 1.15 lbs | List price $29.95
About: "For more than two decades, Consultative Selling(TM) has enabled sales professionals around the world to achieve unprecedented success by helping their clients make more profitable business decisions.
from Amacom Books (May 1, 1999)
9780814405031 | details & prices | 230 pages | 6.50 × 9.50 × 1.25 in. | 1.15 lbs | List price $29.95
About: This is the classic sales book that has boosted profits--for salespeople and for their customers--for more than two decades!
4th edition from Amacom Books (September 1, 1990)
9780814450130 | details & prices | 6.25 × 9.55 × 1.25 in. | 1.35 lbs | List price $24.95
About: The ground rules for selling high ticket items are changing.
Paperback
Book cover for 9780814414699
 
7 edition from Amacom Books (December 10, 2003)
9780814414699 | details & prices | 250 pages | 6.00 × 9.00 × 0.75 in. | 0.95 lbs | List price $21.95
About: Over 100,000 copies sold!

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