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Persuasion Equation: The Subtle Science of Getting Your Way
By Mark Rodgers and Alan Weiss (foreword by)
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Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Amacom Books
Publication date May 6, 2015
Pages 229
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780814434178
ISBN-10 0814434177
Dimensions 0.50 by 6 by 8.75 in.
Weight 0.84 lbs.
Original list price $17.95
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Summaries and Reviews
Amazon.com description: Product Description: In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.

Editions
Paperback
Book cover for 9780415146005 Book cover for 9780814434178
 
The price comparison is for this edition
With Mark Rodgers | from Amacom Books (May 6, 2015)
9780814434178 | details & prices | 229 pages | 6.00 × 8.75 × 0.50 in. | 0.84 lbs | List price $17.95
About: In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you?
With Mark Rodgers, Danuta Reah | from Routledge (April 1, 1998); titled "The Language of Newspapers"
9780415146005 | details & prices | 126 pages | 7.00 × 9.75 × 0.50 in. | 0.50 lbs | List price $19.95
This edition also contains The Language of Newspapers
About: The Language of Newspapers :* examines how the press is ideologically biased* explores the stylistic contrasts in the portrayal of current events* includes numerous text examples from a range of broadsheets and tabloids.

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