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Supercommunicator: Explaining the Complicated So Anyone Can Understand
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Summaries and Reviews
Amazon.com description: Product Description: In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is, our schools are producing increasing amounts of these incredible brainiacs. The bad news is, oftentimes they are the only ones who can comprehend their accomplishment and why the world is better for it.Supercommunicator recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In this groundbreaking, one-of-a-kind book, learn how to:• Distill details and data into big ideas • Deliver meaning to audiences • Use storytelling to captivate and educate • Humanize content to make complicated ideas more tangible • Layer harder ideas on top of easier ideas • Strip away complex language, jargon, and acronyms • Use analogies to explain unfamiliar areas • And moreYour latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! This invaluable resource reveals how to make the complex comprehensible, and the dry deeply compelling.

Editions
Paperback
Book cover for 9780814433683
 
The price comparison is for this edition
from Amacom Books (May 1, 2014)
9780814433683 | details & prices | 258 pages | 6.00 × 8.75 × 0.75 in. | 0.95 lbs | List price $17.95
About: In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace.
CD/Spoken Word
Book cover for 9781520021331 Book cover for 9781520021348
 
Mp3 una edition from Gildan Media on Dreamscape Audio (September 20, 2016)
9781520021348 | details & prices | 6.04 × 5.04 × 1.13 in. | List price $29.99
About: In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances.
Unabridged edition from Gildan Media on Dreamscape Audio (September 20, 2016)
9781520021331 | details & prices | 6.04 × 5.04 × 1.13 in. | List price $59.99

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