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Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count
By Jill Konrath (foreword by) and Nancy Bleeke
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Summaries and Reviews description: Product Description: Today's buyers want more from sales professionals than a simple consultation...

What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3 ...where they, the seller, and the organization, achieve a winning outcome. 

"Conversations That Sell" introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. 

Based on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - the book shows readers how to: 

- Prepare for an effective sales call
- Identify sales opportunities and the factors that drive buyers to act
- Adjust their approach to the type of buyer-Achievers, Commanders, Reflectors, and Expressers
- Make conversations flow easily
- Address problems, opportunities, wants, and needs
- Work through objections
- Advance and close sales; and more. 

Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs-on the buyer.

Book cover for 9780814431801
The price comparison is for this edition
With Nancy Bleeke | from Amacom Books (April 1, 2013)
9780814431801 | details & prices | 222 pages | 6.25 × 9.25 × 0.50 in. | 0.85 lbs | List price $17.95
About: Today's buyers want more from sales professionals than a simple consultation.

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