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Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market
By
Lisa Johnson and
Andrea Learned
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Amacom Books
Publication date
June 21, 2004
Pages
230
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780814408155
ISBN-10
081440815X
Dimensions
1.25 by 6.50 by 12.50 in.
Weight
1.05 lbs.
Availability§
Out of Print
Original list price
$23.00
§As reported by publisher
Summaries and Reviews
Summary
A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.
Editions
Hardcover
The price comparison is for this edition
from Amacom Books (June 21, 2004)
9780814408155 | details & prices | 230 pages | 6.50 × 12.50 × 1.25 in. | 1.05 lbs | List price $23.00
About: A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.
About: A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.
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