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The Business of Innovation: Managing the Corporate Imagination for Maximum Results
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Bibliographic Detail
Publisher Amacom Books
Publication date September 1, 2001
Pages 302
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780814406311
ISBN-10 0814406319
Dimensions 0.75 by 6.50 by 9 in.
Weight 1.40 lbs.
Availability§ Out of Print
Original list price $27.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity. With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives: nurture an environment of innovation; support market-focused innovation through effective policies; gather expert feedback to properly evaluate innovations; develop and launch innovations successfully; and project future trends and developments.

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Hardcover
Book cover for 9780814406311
 
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from Amacom Books (September 1, 2001)
9780814406311 | details & prices | 302 pages | 6.50 × 9.00 × 0.75 in. | 1.40 lbs | List price $27.95
About: This is a guide to building innovative, creativity-rich organizations through astute and skillful management.

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