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Public Interests: Media Advocacy and Struggles over U.S. Television
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Bibliographic Detail
Publisher Rutgers Univ Pr
Publication date May 1, 2016
Pages 241
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780813572291
ISBN-10 0813572290
Dimensions 0.75 by 6 by 9 in.
Weight 0.80 lbs.
Original list price $27.95
Other format details university press
Summaries and Reviews
Amazon.com description: Product Description:
Nearly as soon as television began to enter American homes in the late 1940s, social activists recognized that it was a powerful tool for shaping the nation’s views. By targeting broadcast regulations and laws, both liberal and conservative activist groups have sought to influence what America sees on the small screen. Public Interests describes the impressive battles that these media activists fought and charts how they tried to change the face of American television. 
 
Allison Perlman looks behind the scenes to track the strategies employed by several key groups of media reformers, from civil rights organizations like the NAACP to conservative groups like the Parents Television Council. While some of these campaigns were designed to improve the representation of certain marginalized groups in television programming, as Perlman reveals, they all strove for more systemic reforms, from early efforts to create educational channels to more recent attempts to preserve a space for Spanish-language broadcasting. 
 
Public Interests fills in a key piece of the history of American social reform movements, revealing pressure groups’ deep investments in influencing both television programming and broadcasting policy. Vividly illustrating the resilience, flexibility, and diversity of media activist campaigns from the 1950s onward, the book offers valuable lessons that can be applied to current battles over the airwaves. 
 


Editions
Hardcover
Book cover for 9780813572307
 
from Rutgers Univ Pr (May 1, 2016)
9780813572307 | details & prices | 241 pages | 6.25 × 9.25 × 0.75 in. | 1.10 lbs | List price $90.00
About: Nearly as soon as television began to enter American homes in the late 1940s, social activists recognized that it was a powerful tool for shaping the nation’s views.
Paperback
Book cover for 9780813572291
 
The price comparison is for this edition
from Rutgers Univ Pr (May 1, 2016)
9780813572291 | details & prices | 241 pages | 6.00 × 9.00 × 0.75 in. | 0.80 lbs | List price $27.95
About: Nearly as soon as television began to enter American homes in the late 1940s, social activists recognized that it was a powerful tool for shaping the nation’s views.

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