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Producing Fashion: Commerce, Culture, and Consumers
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Bibliographic Detail
Publisher Univ of Pennsylvania Pr
Publication date April 6, 2009
Pages 363
Binding Paperback
Edition Reissue
Book category Adult Non-Fiction
ISBN-13 9780812220667
ISBN-10 0812220668
Dimensions 1 by 6 by 9 in.
Weight 1.30 lbs.
Original list price $26.50
Other format details university press
Amazon.com says people who bought this book also bought:
The New Rules of Retail
Summaries and Reviews
Amazon.com description: Product Description:

How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages?

Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. Producing Fashion is a groundbreaking collection of original essays that shows how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.

The collection reveals how public and private institutions—from government censors in imperial Russia to large corporations in the United States—worked to shape fashion, style, and taste with varying degrees of success. Fourteen contributors draw on original research and fresh insight into the producers of fashion—advertising agents, architects, corporate executives, department stores, designers, editors, government officials, hairdressers, haute couturiers, and Web retailers—in their bid for influence, acclaim, and shoppers' dollars.

Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.



Editions
Hardcover
Book cover for 9780812240375
 
from Univ of Pennsylvania Pr (October 31, 2007)
9780812240375 | details & prices | 363 pages | 6.00 × 9.25 × 1.50 in. | 1.62 lbs | List price $55.00
About: How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo?
Paperback
Book cover for 9780812220667
 
The price comparison is for this edition
Reissue edition from Univ of Pennsylvania Pr (April 6, 2009)
9780812220667 | details & prices | 363 pages | 6.00 × 9.00 × 1.00 in. | 1.30 lbs | List price $26.50
About: How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo?

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