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In addition to providing a direct appliÂcation of the approach of McNeil, Kelly, and McNeil (Southern Illinois University Press, 1975), Ernest L. Lewis and John T. Mouw update the practice of multiple regression analysis and thus enhance the use of this popuÂlar technique in applied research. WritÂten and organized for the learner, this new work uses contrast coding proÂcedures which provide means for reÂsearchers in experimentally oriented statistics to run specific contrasts in multiple regression.
As users of the McNeil, Kelly, and McNeil text will know, that work stressed representative research design. In supplementing the earlier work, Lewis and Mouw have developed a comÂpanion text providing the experimental design bias. The two texts taken toÂgether give the content-oriented reÂsearcher an approach that is understandÂable without sacrificing rigor or utility.
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