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Handbook of Visual Communication: Theory, Methods, and Media
By Gretchen Barbatsis (editor), Sandra Moriarty (editor), Ken Smith (editor) and Keith Kenney (editor)
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Bibliographic Detail
Publisher Routledge
Publication date November 22, 2004
Pages 601
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780805841787
ISBN-10 0805841784
Dimensions 1.50 by 7 by 9.50 in.
Weight 2.75 lbs.
Original list price $225.00
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Summaries and Reviews
Amazon.com description: Product Description: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline.

The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.

The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Editions
Hardcover
Book cover for 9780805841787
 
The price comparison is for this edition
from Routledge (November 22, 2004)
9780805841787 | details & prices | 601 pages | 7.00 × 9.50 × 1.50 in. | 2.75 lbs | List price $225.00
About: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs.
Paperback
Book cover for 9780805841794
 
from Routledge (December 30, 2004)
9780805841794 | details & prices | 601 pages | 7.00 × 10.00 × 1.25 in. | 2.30 lbs | List price $110.00

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