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Public Relations As Relationship Management: A Relational Approach to the Study and Practice of Public Relations
By John A. Ledingham (editor) and Stephen D. Bruning (editor)
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Bibliographic Detail
Publisher Routledge
Publication date February 1, 2000
Pages 255
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780805830507
ISBN-10 0805830502
Dimensions 1 by 6.25 by 9.50 in.
Weight 1.30 lbs.
Original list price $175.00
Summaries and Reviews
Amazon.com description: Product Description: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.


Editions
Hardcover
Book cover for 9780805830507 Book cover for 9781138853805
 
With Eyun-jung Ki (other contributor), Jeong-nam Kim (other contributor) | 2 edition from Routledge (May 1, 2015)
9781138853805 | details & prices | 362 pages | 6.50 × 9.50 × 1.00 in. | 1.50 lbs | List price $210.00
About: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates.
The price comparison is for this edition
from Routledge (February 1, 2000)
9780805830507 | details & prices | 255 pages | 6.25 × 9.50 × 1.00 in. | 1.30 lbs | List price $175.00
About: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates.
Paperback
Book cover for 9780805841039 Book cover for 9781138853829
 
With Eyun-jung Ki (other contributor), Jeong-nam Kim (other contributor) | 2 edition from Routledge (April 21, 2015)
9781138853829 | details & prices | 362 pages | 5.00 × 9.00 × 1.00 in. | 1.00 lbs | List price $62.95
About: The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates.
from Routledge (July 1, 2001)
9780805841039 | details & prices | 6.00 × 9.00 × 0.75 in. | 1.00 lbs | List price $59.95
About: The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates.
Miscellaneous
Book cover for 9780585165356
 
from Routledge (February 12, 2000)
9780585165356 | details & prices | List price $65.00
from Routledge (February 12, 2000)
9781410604668 | details & prices | 280 pages | List price $44.95

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