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By
William D. Wells (editor)
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Bibliographic Detail
Publisher
Psychology Pr
Publication date
May 1, 1997
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780805828122
ISBN-10
0805828125
Dimensions
1.25 by 6.25 by 9.25 in.
Weight
1.55 lbs.
Original list price
$78.95
Summaries and Reviews
Amazon.com description: Product Description: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising.
Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Editions
Hardcover
from Psychology Pr (May 1, 1997)
9780805819014 | details & prices | 408 pages | 6.25 × 9.50 × 1.25 in. | 1.95 lbs | List price $130.00
About: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
About: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
Paperback
The price comparison is for this edition
from Psychology Pr (May 1, 1997)
9780805828122 | details & prices | 6.25 × 9.25 × 1.25 in. | 1.55 lbs | List price $78.95
About: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
About: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference.
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