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Bibliographic Detail
Publisher
Sage Pubns
Publication date
June 1, 1992
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780803943315
ISBN-10
0803943318
Dimensions
0.75 by 5.75 by 9 in.
Weight
0.90 lbs.
Availability§
Out of Print
Original list price
$44.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Editions
Hardcover
The price comparison is for this edition
from Sage Pubns (June 1, 1992)
9780803943315 | details & prices | 5.75 × 9.00 × 0.75 in. | 0.90 lbs | List price $44.00
About: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns.
About: This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns.
Paperback
from Sage Pubns (April 30, 1992)
9780803943322 | details & prices | 181 pages | 5.75 × 8.75 × 0.75 in. | 0.65 lbs | List price $67.00
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