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Qualitative Data Analysis: A Sourcebook Of New Methods
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Bibliographic Detail
Publisher Sage Pubns
Publication date April 1, 1984
Pages 256
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780803922747
ISBN-10 0803922744
Availability§ Out of Print
Original list price $44.00
§As reported by publisher
Summaries and Reviews description: Product Description: Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author gives advice on conducting focus group interviews, with clear descriptions of the technical aspects of successful focus groups and many common sense suggestions for application. Particular attention is placed on the uses of focus group interviewing for non-profit organizations. An overview highlights distinctions between the focus group procedure and other seemingly similar research procedures, and Krueger introduces the concepts of planning, questioning, moderating

Book cover for 9780803922747
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from Sage Pubns (April 1, 1984)
9780803922747 | details & prices | 256 pages | List price $44.00
About: Focus groups are rapidly emerging as one of the preferred sources of information.

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