How to Turn Your Assisted Living Facility into a Real Moneymaker: Innovative Differentiation, Growth and Marketing Strategies to Crush Your Competition | Senior Housing Marketing: How to Increase Your Occupancy and Stay Full | Assisted Living Administration and Management | Building Type Basics for Senior Living | Marketing Senior Housing | Independent Living and Ccrcs | Continuing Care Retirement Communities
The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities.
In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations.
From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.
About: The American Association of Retired Persons estimates that the number of communities for seniors has doubled in the past ten years and will more than double again before the turn of the century.
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