Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers | The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value | Mapping Experiences | Outside In | The Effortless Experience | Chief Customer Officer 2.0 | I Love You More Than My Dog
Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships.
This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.
About: Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle.
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