search for books and compare prices
cover image
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Paperback
Bibliographic Detail
Publisher Jossey-Bass Inc Pub
Publication date April 30, 2004
Pages 416
Binding Paperback
Edition Revised
Book category Adult Non-Fiction
ISBN-13 9780787970888
ISBN-10 0787970883
Dimensions 1.50 by 6 by 8.75 in.
Weight 1.20 lbs.
Original list price $40.00
Summaries and Reviews
Amazon.com description: Product Description: Since it was first published more than twenty-five years ago,Asking Questions has become a classic guide for designingquestionnairesĀ¾the most widely used method for collectinginformation about people?s attitudes and behavior. An essentialtool for market researchers advertisers, pollsters, and socialscientists, this thoroughly updated and definitive work combinestime-proven techniques with the most current research, findings,and methods. The book presents a cognitive approach toquestionnaire design and includes timely information on theInternet and electronic resources. Comprehensive and concise,Asking Questions can be used to design questionnaires forany subject area, whether administered by telephone, online, mail,in groups, or face-to-face. The book describes the design processfrom start to finish and is filled with illustrative examples fromactual surveys.

Editions
Paperback
Book cover for 9780787970888
 
The price comparison is for this edition
Revised edition from Jossey-Bass Inc Pub (April 30, 2004)
9780787970888 | details & prices | 416 pages | 6.00 × 8.75 × 1.50 in. | 1.20 lbs | List price $40.00
About: Since it was first published more than twenty-five years ago,Asking Questions has become a classic guide for designingquestionnairesĀ¾the most widely used method for collectinginformation about people?

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.