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Driving Brand Value: Using Intergrated Marketing to Manage Profitable Stakeholder Relationships
By
Sandra Moriarty and
Tom Duncan
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
McGraw-Hill
Publication date
March 1, 1997
Pages
284
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780786308224
ISBN-10
0786308222
Dimensions
1 by 6.75 by 9.25 in.
Weight
1.30 lbs.
Availability§
Out of Print
Original list price
$24.95
Subjects
§As reported by publisher
Summaries and Reviews
Summary
Discusses using integrated marketing to create, maintain, and grow profitable relationships
Editions
Hardcover
The price comparison is for this edition
from McGraw-Hill (March 1, 1997)
9780786308224 | details & prices | 284 pages | 6.75 × 9.25 × 1.00 in. | 1.30 lbs | List price $24.95
About: Discusses using integrated marketing to create, maintain, and grow profitable relationships
About: Discusses using integrated marketing to create, maintain, and grow profitable relationships
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