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Driving Brand Value: Using Intergrated Marketing to Manage Profitable Stakeholder Relationships
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Bibliographic Detail
Publisher McGraw-Hill
Publication date March 1, 1997
Pages 284
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780786308224
ISBN-10 0786308222
Dimensions 1 by 6.75 by 9.25 in.
Weight 1.30 lbs.
Availability§ Out of Print
Original list price $24.95
§As reported by publisher
Summaries and Reviews
Summary
Discusses using integrated marketing to create, maintain, and grow profitable relationships (view table of contents)
Editions
Hardcover
Book cover for 9780786308224
 
The price comparison is for this edition
from McGraw-Hill (March 1, 1997)
9780786308224 | details & prices | 284 pages | 6.75 × 9.25 × 1.00 in. | 1.30 lbs | List price $24.95
About: Discusses using integrated marketing to create, maintain, and grow profitable relationships

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