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Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer
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Bibliographic Detail
Publisher Broadway Books
Publication date January 5, 1998
Pages 308
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780767901895
ISBN-10 0767901894
Dimensions 0.75 by 6 by 8.25 in.
Weight 0.60 lbs.
Original list price $19.00
Summaries and Reviews
Summary
Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning advice
Amazon.com description: Product Description: What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.



Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.



Applying this prescription to all aspects of marketing--advertising, public relations, customer service, and sales--Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as:



The ten most budget-conscious cities in AmericaThe top ten reasons why advertising failsThe eight characteristics of America's highest-rated retail salespeople



"Be first. Be right. Or be dead," Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.

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Paperback
Book cover for 9780767901895
 
The price comparison is for this edition
Reprint edition from Broadway Books (January 5, 1998)
9780767901895 | details & prices | 308 pages | 6.00 × 8.25 × 0.75 in. | 0.60 lbs | List price $19.00
About: Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning advice

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