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Understanding Human Communication | The Business Of Media | Statistics and Data Analysis for Social Science | Deviant Behavior | Gender, Race, and Class in Media
Illustrated throughout with charts, graphs and photographs, Media//Society examines issues such as: the economics of the media industry; political influence on media; social inequality and media representation; media audiences and the construction of meaning; and the future of media in a changing global culture.
About: The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media.
About: The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals′ reality, but individuals in turn shape the construction of the media.
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