This Handbook draws on multidisciplinary insights and the experiences of campaign practitioners to provide a comprehensive guide to planning, implementing and measuring public information and communication campaigns using survey research.
Part 1 outlines the basic theoretical approaches. Parts 2 draws on examples of national campaigns and Part 3 shifts the focus to international campaigns. In each instance different cases are used to illustrate methods of research, the role of different actors like,
About: Political modernization via the advent of mass communications has served to produce unprecedented levels of communication skills between executive, legislative and administrative elites and modern citizens.
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