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New Marketing Strategies: Evolving Flexible Processes to Fit Market Circumstance
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Bibliographic Detail
Publisher Sage Pubns Ltd
Publication date September 13, 1999
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780761962021
ISBN-10 0761962026
Dimensions 0.50 by 6 by 8.75 in.
Weight 0.80 lbs.
Published in Great Britain
Original list price $57.00
Summaries and Reviews
Amazon.com description: Product Description: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.

New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing.

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Paperback
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from Sage Pubns Ltd (September 13, 1999)
9780761962021 | details & prices | 6.00 × 8.75 × 0.50 in. | 0.80 lbs | List price $57.00
About: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.

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