search for books and compare prices
cover image
Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)
By Jon Hamm (foreword by) and Joshua Weltman
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover | Paperback
Bibliographic Detail
Publisher Workman Pub Co
Publication date April 7, 2015
Pages 179
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780761184959
ISBN-10 0761184953
Dimensions 0.75 by 6.25 by 8.25 in.
Weight 0.88 lbs.
Original list price $29.95
Summaries and Reviews
Amazon.com description: Product Description:
The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships.

Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.

“People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm


Editions
Hardcover
Book cover for 9780761184959
 
The price comparison is for this edition
from Workman Pub Co (April 7, 2015)
9780761184959 | details & prices | 179 pages | 6.25 × 8.25 × 0.75 in. | 0.88 lbs | List price $29.95
About: The author says it best: “This book is for people like you and me.
Paperback
Book cover for 9780385418270
 
With Stephen Rhodes, Josh Weltman | Reprint edition from Avon Books (October 1, 1999); titled "The Velocity of Money: A Novel of Wall Street"
9780380732845 | details & prices | 4.50 × 6.75 × 1.25 in. | 0.55 lbs | List price $6.99
This edition also contains Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets), The Velocity of Money: A Novel of Wall Street
About: A young Wall Street lawyer investigates his predecessor's suspicious death to uncover evidence of murder and discovers a plot orchestrate the biggest market crash since the Great Depression and reap billions from the melee.
With Calvin C. Hernton | Reprint edition from Anchor Books (October 27, 1990); titled "The Sexual Mountain and Black Women Writers: Adventures in Sex, Literature, and Real Life"
9780385418270 | details & prices | 204 pages | 5.25 × 8.00 × 0.50 in. | 0.45 lbs | List price $15.00
This edition also contains Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets), The Sexual Mountain and Black Women Writers: Adventures in Sex, Literature, and Real Life
About: A bold exploration of the controversial role that black women writers have played in the making of African-American literature by the bestselling author of Sex and Racism in America.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.