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Marketing Plans: How to Prepare Them, How to Use Them
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date April 13, 2007
Pages 675
Binding Paperback
Edition 6
Book category Adult Non-Fiction
ISBN-13 9780750683869
ISBN-10 0750683864
Dimensions 1 by 7 by 9.50 in.
Weight 4.50 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $50.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated.

This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller.

* A comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning

* Retains the practical step-by-step approach that gives the book unique clarity

* Incorporates all the latest thinking in e-marketing, CRM and new planning practices

Editions
Paperback
Book cover for 9780750641166 Book cover for 9780750656252 Book cover for 9780750683869
 
The price comparison is for this edition
6 edition from Butterworth-Heinemann (April 13, 2007)
9780750683869 | details & prices | 675 pages | 7.00 × 9.50 × 1.00 in. | 4.50 lbs | List price $50.95
About: Marketing Plans is simply the definitive guide to making plans that work.
5th edition from Butterworth-Heinemann (September 1, 2002)
9780750656252 | details & prices | 648 pages | 7.50 × 0.75 × 1.50 in. | 3.00 lbs | List price $51.95
About: Now in its 5th edition Marketing Plans is a highly renowned international bestseller.
4th rev&up edition from Butterworth-Heinemann (June 1, 1999)
9780750641166 | details & prices | 578 pages | 7.50 × 10.00 × 1.50 in. | 2.60 lbs | List price $49.99
About: At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
Library
Book cover for 9780531095904
 
from Franklin Watts (March 1, 1985)
9780531095904 | details & prices | List price $19.95
About: Demonstrates how to conduct a marketing audit, discusses short-and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution

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