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Marketing in a Nutshell: Key Concepts for Non-specialists
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date March 8, 2007
Pages 294
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780750681339
ISBN-10 0750681330
Dimensions 0.75 by 6.25 by 9 in.
Weight 1 lbs.
Published in Great Britain
Original list price $41.95
Summaries and Reviews description: Product Description: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.
  • Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice
  • Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques
  • Credible and expert marketing insights from leading marketing consultants especially for non-specialists

Book cover for 9780750681339
The price comparison is for this edition
from Butterworth-Heinemann (March 8, 2007)
9780750681339 | details & prices | 294 pages | 6.25 × 9.00 × 0.75 in. | 1.00 lbs | List price $41.95
About: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists.

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