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Key Account Management: A Definitive Guide
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date December 19, 2006
Pages 389
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780750662468
ISBN-10 0750662468
Dimensions 1.25 by 7 by 9.75 in.
Weight 1.80 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $59.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it.

By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace. Equally it gives a clear picture of why KAM must be an important element of the corporate strategic plan.

Based on best practice from major companies globally there is no more definitive overview of this critical business to business strategy for sales and marketing managers and serious students in business and marketing.

* Written by one of the world's leading research teams into business-to-business marketing and key account management
* A hands-on approach with exercises and real-life case studies from which to draw insight
* Extensively revised to take in the latest empirical data and research developed from working with some of the world's leading companies

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Paperback
Book cover for 9780750662468
 
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2 edition from Butterworth-Heinemann (December 19, 2006)
9780750662468 | details & prices | 389 pages | 7.00 × 9.75 × 1.25 in. | 1.80 lbs | List price $59.95
About: This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format.

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