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Marketing: A Complete Guide In Pictures
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date September 7, 2004
Pages 160
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780750661980
ISBN-10 0750661984
Dimensions 0.50 by 6.25 by 9.25 in.
Weight 0.82 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $33.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach!

So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.

Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject.

* A unique marketing introduction taking a pictorial approach
* Very powerful and very fast learning tool for the key concepts in Marketing
* Written by one of the leading author teams in the subject

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Paperback
Book cover for 9780750661980
 
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2 edition from Butterworth-Heinemann (September 7, 2004)
9780750661980 | details & prices | 160 pages | 6.25 × 9.25 × 0.50 in. | 0.82 lbs | List price $33.95
About: Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there.

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