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Creating Powerful Brands
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Bibliographic Detail
Publisher Butterworth-Heinemann
Publication date October 22, 2003
Pages 448
Binding Paperback
Edition 3
Book category Adult Non-Fiction
ISBN-13 9780750659802
ISBN-10 0750659807
Dimensions 1 by 6.25 by 9 in.
Weight 1 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $51.95
§As reported by publisher
Summaries and Reviews description: Product Description: This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples.

The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains:

* Powerful analysis of new areas such as e-branding and e-marketing
* A completely new set of advertising and brand images to illustrate key points
* A powerful analysis of the key drivers of brand value

There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.

* Comprehensive coverage of brand management
* Applications orientated, yet grounded on solid theory
* Frameworks organizing the principles of brand building

Book cover for 9780750659802
The price comparison is for this edition
3 edition from Butterworth-Heinemann (October 22, 2003)
9780750659802 | details & prices | 448 pages | 6.25 × 9.00 × 1.00 in. | 1.95 lbs | List price $51.95
About: This is the third edition of one of world's most respected and successful books on branding.

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